Develop and implement comprehensive digital marketing campaigns tailored to Sydani Technologies' digital products, including web/mobile apps, enterprise systems, and ERP solutions, to increase brand awareness and customer engagement.
Create high-quality content for marketing efforts, such as promotional videos, eye-catching graphics, infographics, and compelling social media copy, ensuring alignment with brand guidelines and audience needs.
Manage and optimize social media channels (e.g., LinkedIn, X/Twitter, Instagram, Facebook) by scheduling posts, engaging with followers, and monitoring trends to amplify our tech innovations and thought leadership.
Conduct market research and competitor analysis to identify opportunities for promoting digital products, including SEO optimization for website content and paid advertising on platforms like Google Ads and social media.
Collaborate with the product development and sales teams to produce targeted content that highlights product features, case studies, and success stories, such as demo videos or interactive graphics.
Track and analyze campaign performance using tools like Google Analytics, social media insights, and CRM software, delivering monthly reports on key metrics (e.g., engagement rates, lead generation, conversion rates) and recommending data-driven improvements.
Support email marketing initiatives, including newsletter creation and automation, to nurture leads and promote digital product launches or updates.
Ensure all marketing materials comply with industry regulations and Sydani's commitment to ethical practices, while contributing to content calendars and event promotions related to tech innovation in Africa.